The influence of green color on the human psyche. The influence of color on the human psyche - primary colors and their effects
For example, your mood is “below the plinth” - and you subconsciously dress in black. There is a holiday in the heart - and more and more bright things appear in the wardrobe. Interesting: in European culture, white is a symbol of purity, and black is evil. In Africa the opposite is true. As usual, the Japanese are weird - they have their own understanding of colors.
But we will focus on the interpretation that is closest to us. Remember the childhood saying “Every hunter wants to know where the pheasant sits”? When introspecting, it is quite possible to rely on these colors, complementing the range with white, black and gray.
By the way, if possible, take the Luscher color test. He's amazing...
The influence of color on the human psyche
The very idea of the influence of color on the human psyche is not new, and many psychologists unanimously claim that colors influence the human psyche not only through vision but also through the skin.
So, for example, if you are in a blood-red room, even blindfolded, you will feel your heart beat noticeably faster, you will begin to feel excited, and if you move to a blue room, your pulse will slow down, you will immediately feel relaxed .
But let's return to the influence of colors on human moods and states.
The influence of red
Red is the color of energy. The color of victory, strength, passion. Gives warmth, confidence, energy. If you like to dress in red, then you are a temperamental person, ready to fight.
Orange effect
Orange - excitement and success. Orange color infects with cheerfulness, courage, and spiritual energy. Orange is a color that helps to cheer up.
The influence of yellow
Yellow - intelligence, wisdom. Relaxes, inspires optimism, tones the brain, promotes successful mental activity. Instills a good mood, but causes irritability in excess.
Green influence
Green - renewal, harmony. The color of calm, good luck, openness to new things. The color of life itself, rapid growth and flowering. Green helps restore strength, improve health,...
The influence of blue
Blue - confidence, calm. Blue is often called cool. We'll call it cooling, like cool shade on a hot day. Everything is blue now, especially in computer interfaces. This is how designers try to make the product pleasant.
The influence of purple
Purple is mystic. There is something mysterious about the color purple. It looks like an artificially created one, although it is found in nature.
The effect of white color
White - purity. It is the color of truth, divine powers, truth and innocence. Its solemnity sets one in a lyrical mood and gives moral strength.
The influence of black
Black is generally a negative color. It is chosen in clothing by people who want to emphasize their strength or hide their weakness.
Even if you like the color black, do not panic, but seek advice from a psychologist. Perhaps you should in life.
The influence of color on the psyche of men and women
And you also need to understand that men distinguish and know 30% fewer colors than women. So if you suddenly decide to amaze your man with the brilliant coloring of a painting or the paint you chose for renovation, it is quite possible that he will not be able to appreciate your efforts, not because he does not love you or does not appreciate your efforts, but simply because he does not see the difference between pumpkin and peach.
May your life be a bright rainbow!
We all know that orange color is obtained by mixing red and yellow colors; we examined their psychological characteristics in previous articles. But few people know what effect does the color orange have on a person? It is worth noting that this color is symbolized with vivid impressions, joy, and celebration. It conceals within itself a strong energy that generates excitement, thereby it is able to motivate a person to action, remove constraint and complexes from him, and develop a desire for an active and rich life. Fatigue and tension go away when you use the color orange in meditation; it can also relieve depression and apathy.
The color orange not only has a certain effect on a person, but can also tell about his psychological characteristics. So if you are a person who prefers this color, then we can say that you are a passionate and dreamy person, whose fantasies are easily realized. This is because you have good intuition and can sense events that will happen to you in the future. Your remarkable quality is determination, this is what helps you move towards your goal and achieve excellent results. However, risk and excitement are in your blood. Your passion for various competitions can fill your mind so much that you won’t notice how, in a fit of passion for adrenaline, you can offend people close to you. Such a strong risk appetite is good for achieving a goal, but it is important to find internal balance and control your own behavior in such situations. In your personal life, deep recognition and respect awaits you, since you are noble, agile and impressionable, capable of being carried away by love relationships.
In addition to the impact on the human psyche, orange color also has a certain effect on the body. The strongest positive influence of this color is felt by the digestive organs, kidneys and bladder. Orange color treats diseases of the spleen, small intestine, and pancreas. If you want to get rid of harmful substances from the body, then using orange in meditation will come in handy. However, it should be remembered that this color is contraindicated in case of an unstable nervous system.
It should be noted that the color orange recharges the body with psychic energy, and in a room of this color the temperature seems several degrees warmer than in blue-green rooms. If you want to improve your appetite, then use orange to decorate your kitchen.
Hi all! In this article we will examine the topic - The influence of color on a person. We will tell you simply and in detail about this very interesting topic for life and marketing. We’ll also look at a few basic colors.
Everyone knows that in order to achieve a certain goal in life, it is necessary to make every effort. But the goal is clear, the effort is exerted, and the work is worthwhile. Why do we rarely achieve the final result? Why do we lose interest in the matter in the middle of work? Probably because we don't activate our visual centers.
If you influence them in a special way (using color signals), you can achieve incredible performance. The main thing is to know what color needs to be used for a particular task. This science is called color therapy. It appeared relatively recently, but has already proven its viability.
In modern society, a huge number of theories have been put forward about the influence of color on humans. And they are all true in their own way. Color can evoke both positive and negative emotions, inhibit and enhance human activity, cause aggression and tranquility.
Different colors have different effects on the human psyche. It's raining outside, the whole world is gray and that's it, the mood is at zero, performance is reduced. And when it’s a sunny day, the abundance of colors makes us smile and move towards our goals.
Some skeptics will say that the influence of color on humans has not been proven and is not used in practice. But color therapy is widely used both in medicine and in psychology.
The main point in the application of this technique is the use of color to influence a person’s mental state. This article provides examples of the influence of color on a person. Let's consider each of them separately.
Red color- bright rich shade. It is he who activates all human centers, increasing his tone and productivity. It evokes positive emotions. Helps a person facing a choice to determine the situation. The red color seems to “turn on” a dormant organism. Even if the situation is hopeless, this color will make the human brain work to its fullest.
Adrenaline is released in the body, this increases blood circulation and delivers a flow of fresh blood to the brain, providing it with oxygen.
Orange color- Helps in business. This is the color of career growth.
A soft, warm, yet rich shade will help you achieve the desired heights in the workplace. If red triggers self-preservation instincts, forcing a person to act immediately, then orange sharpens a person's basic instincts, helping him find the ideal way to solve a problem.
By surrounding yourself with orange, a person is capable of many things, as it helps to increase a person’s self-esteem.
Yellow– has a calming effect, relaxes a person.
It enhances mental activity, helps train memory, attention, and gives vitality to the body. Promotes intellectual growth of the individual.
If orange color has the ability to influence the digestive system, then yellow is responsible for the process of absorption of nutrients by the body. Thanks to it, the body absorbs calcium in sufficient quantities. After all, it’s no secret that sun exposure is directly related to the production of vitamin D in the body.
Green color– refreshes, gives calmness, tranquility.
Helps people achieve long-term goals. For example, learning languages or to perform regular sports. It promotes the development of organization in a person. That is, it affects the achievement of the final result, and not the preservation of existing skills.
Green color has a positive effect on the human cardiovascular system, helping a person get rid of negative thoughts and strengthening the nervous system; it has a balm effect on the heart. Improves mood without causing excessive activity.
Blue color– has a calming effect, dulls emotions and relieves irritability.
It has a very positive effect on people prone to impulsive decisions. Such people find it difficult to control their emotions, so blue color is a solution to problems for them. It helps to concentrate attention. Gives peace and serenity.
The darker the shade of blue, the more it depresses the nervous system; it is not recommended for people prone to depression. The psychological influence of color on a person is capable of causing illusions in a person, plunging him into a world of fantasy, taking him far from the real world.
Purple– can hardly be called a solid color; it is associated with luxury and mystery.
It consists of red and blue, while perfectly combining the opposite influences of these colors. It copes well with panic, gives confidence and knowledge. The positive influence of color on the human psyche has been noted.
White color- associated with purity, limitlessness.
This is the color of people who are confident and accustomed to getting their way. This is the beginning of all beginnings, the cradle of other flowers. Can be the basis for any color.
Black color– a companion of depression, depression, negative emotions, can develop a feeling of inferiority and personal uncertainty.
But at the same time, it makes it possible for humanity to get to the truth and bring to the surface everything that was hidden. If a person is immersed in the world of his own thoughts, he surrounds himself with black, which gives not only depression, but also a break from excessive emotions.
Thus, we see that the influence of color on a person is enormous. And the course of our lives depends on how competently we use colors.
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The influence of color on human physiology
Red . The wavelength is the longest, so its influence is maximum. An exciting, warming, active and energetic color that penetrates and activates all body functions. Stimulates nerve centers, energizes muscles and liver. Used to treat chickenpox and some skin diseases. For a short time it increases muscle tension (doping), increases blood pressure and speeds up the breathing rate. You can feed on the energy of red during meditation, colds, pneumonia, asthma, etc. Contraindicated for overweight people, has a bad effect on hypertensive people, nervous people, and red-haired people. Not recommended for inflammatory processes, because it activates them even more.
Is zodiac for Aries, Leo, Libra, Scorpio, Sagittarius.
Orange . Toning color. It acts in the same direction as red, but to a lesser extent, improves digestion, promotes rejuvenation, emancipation, strengthens the will, and relieves feelings of depression. Strengthens lung tissue, has antispasmodic properties, improves blood circulation and skin color, but excess orange can cause overheating of the body (i.e. it is warmer than red).
Is zodiac for Aries, Leo, Gemini, Virgo and Libra.
Yellow . Toning color. Physiologically optimal. Least tiring, stimulates vision and nervous activity, activates motor centers, causes a joyful mood, generates muscle energy, is used to treat diabetes, for indigestion, to correct strabismus, clubbed hands. In healing practice, yellow meditation stimulates intellectual abilities, replenishes mineral deficiencies, and reduces acidity in the body.
Is zodiac for Gemini, Virgo, Libra and Leo.
Green . Physiologically optimal. Reduces blood pressure, dilates capillaries, soothes and relieves migraines, increases muscle performance for a long time. It has the opposite effect of red.
“They say that the one who doesn’t like green (who doesn’t like it) is afraid of life’s difficulties, he is afraid of the vicissitudes of fate, and any changes in life. And the one who prefers it is afraid of being under someone’s influence, constantly asserting himself. People, who like the color green are characterized by a strong will, stubbornness, and perseverance, which allow them to overcome the difficulties of life.If you like light green tones, you are characterized by softness and tenderness, you are energetic, know how to cooperate and always come to the aid of your neighbor, perhaps in you the healer is hiding." Goethe
Green color has a refreshing and at the same time calming effect on the body, exhibits antiseptic properties, and is recommended for the treatment of the nervous cardiovascular system, asthma, and insomnia.
Is zodiac for Taurus, Cancer, Virgo, Sagittarius.
Blue . Calming color, reduces muscle tension, lowers blood pressure, calms the pulse, slows down the breathing rate, lowers body temperature, refreshes, improves patience, reduces appetite, soothes pain, has an antipyretic antiseptic effect, helps with insomnia and nervous disorders.
It is zodiac for Libra, Pisces, Sagittarius, Capricorn, Aquarius.
Blue . The calming effect turns into a depressant, helps inhibit the functions of human physiological systems, has antiseptic and bactericidal properties, promotes growth, treats swelling, burns, baldness, rheumatism, headaches, inflammation of the eyes. Recommended in therapy for emotional and nervous people. Long-term exposure to blue can lead to depression.
It is zodiac for Libra, Pisces, Sagittarius, Capricorn.
Violet . Combines the effect of red and blue. Produces a depressant effect on the nervous system.
Consider Fig. 1
Explanations for the picture:
Tonic effect
Calming.
Green, as can be seen from the figure, occupies the most neutral position.
The purple color, in fact, should be sort of to the side, because... it has a depressant effect, and not a calming effect like Blue or Blue.
Psychological effects of color
Chapter from the book "Color Science" by Mironov, 1984
As can be seen from the historical overview in the first part of the book, the psychological aspect of color perception is inextricably linked with the socio-cultural and aesthetic. Any individual color or combination of colors can be perceived differently by a person depending on the cultural and historical context, on the spatial location of the color spot, its shape and texture, on the mood and cultural level of the audience and many other factors. Therefore, attempts to compile “registers” of rigid correspondences between color and emotional state cannot be considered fruitful. The significance of this problem for artists of applied specialties is quite clear. After all, any work of applied art or design - the walls of buildings, decorative fabrics, furnishings, clothing, machines and tools - creates a color environment that in one way or another shapes a person’s state of mind, influencing the structure of his thoughts and level of performance. Of the whole range of issues that make up the complex problem of the psychological impact of color, the questions of human physiological reactions to color and color associations are especially relevant for designers. Let us briefly outline their essence. All spectral colors influence human functional systems in one way or another. Red- stimulating, warming, active, energetic, penetrating, thermal, activates all body functions; used to treat chickenpox, scarlet fever, measles and some skin diseases; for a short time increases muscle tension, increases blood pressure, and speeds up the breathing rate. Orange- tonic; acts in the same direction as red, but weaker; accelerates blood pulsation, improves digestion. Yellow(the lightest in the spectrum) - tonic, physiologically optimal, least tiring; stimulates vision and nervous activity. Green(the most familiar to the organ of vision) - physiologically optimal; reduces blood pressure and dilates capillaries; soothes and relieves neuralgia and migraines; for a long time increases motor-muscular performance. Blue- calming; reduces muscle tension and blood pressure, calms the pulse and slows the breathing rate. Blue- the calming effect turns into a depressing one; contributes to inhibition of the functions of human physiological systems. Violet- combines the effect of red and blue colors; produces a depressant effect on the nervous system. Studying this list, you can notice an interesting feature in it - periodicity. The exciting effect of color seems to be periodically dependent on the wavelength. The excitatory function can be depicted as a sinusoid. It is more convenient to plot the radiation wavelengths on the horizontal axis in descending order. The first color, red, is the most exciting. But it reaches the maximum degree of this quality not at the very beginning of the visible region of the spectrum, but somewhat retreating from the beginning, i.e., where this color acquires the maximum brightness for its color tone. Orange and yellow are tonic colors, i.e. their stimulating effect is moderate and reduced in quantity. Green is a physiologically neutral color, since it is the color of the biological environment from which a person came. The blue color already clearly has a calming effect, which increases as blue transitions to blue and violet. And finally, the color purple has a depressing effect. However, approaching from the red to the violet end, the spectrum tends to close. Extremes meet. Something from red appears in violet, that is, something exciting. The color purple, which combines the properties of red and violet, completes the circle. This pattern was first noticed by S. Ferri, which was mentioned by M. Deribere in the book “Color in Human Activity”. The activity of the organ of vision can excite other senses: touch, hearing, taste, smell. Color sensations can also evoke memories and associated emotions, images, and mental states. All this is called color associations. Color associations can be divided into several large groups: physical, physiological, ethical, emotional, geographical, etc. Within each group there are smaller divisions. Let's give examples. Physical associations: a) weight (light, heavy, airy, pressing, weightless,...); b) temperature (warm, cold, hot, icy, burning,...); c) textured (soft, hard, smooth, prickly, rough, slippery,...); d) acoustic (quiet, loud, deaf, voiced, musical,...); e) spatial (protruding, receding, deep, superficial,...). Emotional associations: a) positive (cheerful, pleasant, cheerful, lively, lyrical,...); b) negative (sad, lethargic, boring, tragic, sentimental,...); c) neutral (calm, indifferent, balanced,...). The list goes on. It is not difficult to see that almost any adjective in our speech corresponds to some color. This testifies to the extreme breadth and universality of color associations, to the extremely important place that they occupy in a person’s life, whether he is aware of it or not. The path of formation of color associations is similar to the process of formation of conditioned reflexes. The sensations and emotions evoked by any color are similar to the sensations associated with an object or phenomenon that is constantly painted in that color. Any reader, apparently, can give many examples from his personal experience confirming this pattern. Obviously, different colors have different powers of causing psychic reactions. To evaluate these differences, we introduce the concept quality of associations. The qualities may include: a) unambiguity of sensation (i.e. its certainty, repeatability under different conditions for the same individual); b) intensity of sensation; c) stability within a large group of people. The qualities of color associations, as well as the aesthetic assessment of colors, depend both on the objective properties of the colors themselves and on the properties of the perceiving subject. TO objective properties of color These include its purity, lightness (brightness), the shape of the color spot, its place and meaning in the visual structure, material and texture. Properties perceiving subject can be divided into group And individual. TO first Let's include the national factor (race, ethnic group), cultural traditions, class affiliation. Co. second include age, gender, cultural level, education, occupation, features of the subject’s neuropsychic makeup. Numerous studies (M. St. George, B. Wright, L. Reinwater, A. Couplet, R. Français, etc.), as well as statements by artists and poets, allow us to draw some conclusions regarding the connection between the objective properties of color and the reactions that they cause . 1. The purer and brighter the color, the more definite, intense and stable the reaction. 2. Complex, low-saturated, medium-light colors cause very different (unstable) and relatively weak reactions. 3. The most unambiguous associations include temperature, weight and acoustics (a variety of people evaluate these color qualities in basically the same way). 4. The most ambiguous associations include taste, tactile, olfactory, emotional, i.e. those associated with more intimate experiences and the activity of biological sense organs. Here, even close people can react differently to the same colors. 5. Purple colors, even in their pure and bright form, cause different reactions. (This can be explained by the duality of their nature.) 6. Yellow and green colors evoke the greatest variety of associations. (This happens because in this area of the spectrum the eye distinguishes the largest number of shades. In nature, these colors are the richest represented. Each shade of yellow or green is associated in the mind with a specific object or phenomenon, hence the richness of associations.) Mentioned above that one of the factors influencing the emotional experience of color is the shape of an object or spot bearing a given color. More generally speaking, the impression produced by color is closely related to the structure of the object and, therefore, depends on all its qualities. To study the patterns of this connection means to study the history of art and culture, since it is impossible to formulate any general theoretical principles in this area outside of a specific historical situation. Still, there are interesting attempts to describe the correspondence between human emotions and a complex of plastic, sound and color images (based on observations of our contemporaries). One of these attempts belongs to J. Ormsby Symonds in the book “Landscape and Architecture.” Since Symonds’s conclusions are general in nature and contain valuable thoughts for designers of any profile, we consider it possible to present them here. Voltage. Unstable forms. Fractional composition. Illogical difficulties. Extensive range of meanings. Color conflict. Continuous color intensity. Visual imbalance in relation to a line or point. Lack of a point where the eye can rest. Hard, rough, or jagged surfaces. Unfamiliar elements. Harsh, blinding or vibrating light. Sudden temperature fluctuations. A shrill, nerve-wracking sound. Discharge. Simplicity. The volume can vary in size from intimate to grandiose. Correspondence. Familiar objects and materials. Smooth lines. Curving shapes and spaces. Clear structural stability. Horizontal. Pleasant and comfortable contours. Soft light. Soothing sound. Volume, saturated with calm colors - white, gray, blue, green. Fright. Perceived limitation. An obvious trap. Lack of orientation points. Lack of means to assess position or scale. Hidden areas and spaces. Tilted, distorted or broken planes. Illogical unstable forms. Slippery floor plane. Danger. Unprotected voids. Sharp protruding elements. Distorted spaces. Dullness, darkness, gloominess. Pale and trembling or, on the contrary, blinding light. Cool blues, cool green tones. Abnormal monochromatic color. Fun. Free spaces. Smooth, flowing shapes and patterns. Possibility of whirling, rushing and winding movement. Movement and rhythm expressed in a structure. No restrictions. Shapes, colors and symbols that appeal to the emotions rather than the intellect. Possibility of theatricality. Often light, bright and spontaneous, taken in contrast with heavy and dark. Warm bright colors. Fleeting, sparkling, flickering light. Cheerful, cheerful sounds. Contemplation. The scale does not matter, since the subject will plunge into the depths of his consciousness. The entire space can be soothing and modest, or very spacious and richly decorated, as long as the design forms do not attract attention. No distracting sharp contrasts. Symbols, if used, must relate to the theme of contemplation. The space should provide a feeling of isolation, privacy, detachment and peace. Soft diffused light. Calm neutral colors. Low muffled streams of sounds that are not perceived by consciousness. Dynamic action. Bold shapes. Powerful constructive rhythm. Planes placed at an angle. Diagonals. Solid materials such as stone, concrete, wood or steel. Rough natural surfaces. Steep vertical. A clear compositional center. Concentration of attention on the focal point of the action - on the podium, at the rally point or at the entrance gate, where the general movement is directed. Movement caused by dynamic lines, moving light and decisive changes in form, character and sound. Strong simple colors. Sublime, spiritual. A stunning scale that surpasses ordinary human imagination and immerses the person entering into a vast space. Highly floating forms contrast with low horizontal forms. The volume is designed to keep a person, as it were, nailed to the vast plane of the floor, while the gaze and thoughts tend upward vertically. Orientation up. A complete compositional order, often symmetrical. Use of expensive and capital materials. Using discreet white. If color is applied, it is cool colors such as blue-greens and purples. Discontent. Annoying change of directions and openings. Areas and spaces unsuitable for the intended use. Interference. Extremes. Untimely difficulties. Lack of comfort. Unpleasant texture. Incorrect use of materials. Illogicality. False. Unreliability. Tiredness. Loudness. Boredom. Mess. Disharmonious colors. Dissonant sounds. Unpleasant temperature or humidity. Unpleasant quality of light. Pleasure. Space, shapes, textures, colors, symbols, sounds, qualities of light, clearly suited to the use of space, whatever it may be. Satisfying expectations, demands, or desires. Development of sequences and their implementation. Harmonious relationships. Unity in diversity. The resulting quality of beauty. In artistic composition programmatic(painting, cinema, scenography) the emotional perception of color is complicated by the content of the work. Here it is more legitimate to talk about the ambivalence of the psychological impact of color than in cases where color is taken in isolation or in a non-pictorial structure. But the interesting fact is that the specific situation of the painting changes the emotional sound of a given color not whatever, but only on exactly the opposite generally accepted. For example, rich spectral yellow is certainly a cheerful and cheerful color. But in Van Gogh's painting "Night Cafe" this color emphasizes the mood of despair and melancholy. A clear, cloudless blue sky usually inspires a person with a clear and serene mood, but in the paintings of S. Dali or D. Chirico, the clear sky further deepens the feeling of horror or disgust inspired by the composition as a whole. S. Eisenstein, in connection with his work on color cinema, explored the question of “absolute” correspondence between sound and color. He came to the conclusion that “in art they decide not absolute compliance, and arbitrarily figurative, which are dictated figurative system of a particular work. Here the matter is never and will never be resolved by an immutable catalog of color symbols, but the emotional meaningfulness and effectiveness of color will always arise in the order of the living formation of the color-like side of the work, in the very process of formation of this image, in the living movement of the work as a whole". One cannot but agree with this conclusion. Everything said is true, except for the word “arbitrarily.” The artist “colors” the image not arbitrarily it takes into account the traditional meaning of color and submits to it or gives own, opposite meaning. Following the above paragraph, S. Eisenstein describes an example from his practice confirming precisely this conditioned approach to color scheme: “It is enough to compare the theme of white and black in the films “Old and New” and “Alexander Nevsky.” In the first case, the color black was associated reactionary, criminal and backward, and with white - joy, life, new forms of management. In the second case, the white color with knightly vestments fell on the themes of cruelty, villainy, death (this was very surprising abroad and was noted by the foreign press); black color Together with the Russian troops, he carried a positive theme - heroism and patriotism." Such a rearrangement of black and white does not contradict the usual symbolism of these colors: in Russia, for example, the color of mourning is black, but the funeral shroud is white; in Japan and India the color of mourning is white; The enemies of Soviet power during the civil war were called “whites,” although their deeds were black. It would be more surprising and probably not understood by anyone if Eisenstein replaced, for example, black with yellow-green, and white with gray. When designing the color of any thing intended for a person, and especially for his individual use, it is necessary to take into account color preferences. Foreign scientists (R. Francais, M. St. George, V. Walton, etc.) as a result of numerous studies came to the conclusion that there is biological innateness color preferences. Thus, children under the age of one year, regardless of race and place of residence, show the same preferences: they prefer red, orange and yellow to green, blue and purple. Among teenagers and adults, colors according to their popularity are distributed as follows: blue, green, red, yellow, orange, purple, white. In the book by R. Francais “Psychology of Aesthetics” it is said that “for such a ranking only minor impact has artistic education, differences in gender, belonging to different races and cultures." Color preferences, as well as associations, are determined by many factors. Usually, preferences should be taken into account not only individual colors, but also combinations. In this case, the subject plays an important role - carrier of color. The assessment of color itself can differ in any way from its assessment in a specific situation. Therefore, data from laboratory studies of color preferences cannot serve the only one the basis for developing the color composition of an object, even if we talk about its elementary aesthetic qualities. A more accurate, albeit more complex, way to study color preferences can be artistic research , for example, decorative and applied arts, amateur painting and graphics of a particular social group of people. In these areas, color sympathies are manifested quite directly, and at the same time, every color is included in the composition, associated with material and texture, that is, on these objects one can study not prepared, but living color, in the process of its own life and interaction with person. A complete picture of color preferences can only be obtained by studying the history of art of a given people. But man is not only a social being, his activity is also determined by physiological factors, and his mental reactions are determined by the state of the nervous system. Therefore, color preferences to a certain extent depend on the physiological properties of the body. By studying human psychophysiological reactions to color, it is possible to identify some general patterns of color preferences. This method can be useful as an addition to the historical method. From the point of view of physiological effects, all colors and their combinations can be divided into two main groups: A. Simple, pure, bright colors. Contrasting combinations. B. Complex, low-saturated colors (bleached, broken, blackened), as well as achromatic. Nuanced combinations. Group "A" colors act as strong, active stimuli. They meet the needs of people with a healthy, non-fatigued nervous system. Such subjects include children, adolescents, youth, peasants, people of manual labor, people with an ebullient temperament and an open, direct nature. Indeed, we find colors and combinations of this type in the following cases: in children's artistic creativity; in youth clothing fashion; in the decorative and applied arts of peoples around the globe; in amateur “urban folklore”, the creators of which are people of unintelligent labor; in the art of revolutionary artists of the 20th century, breaking the canons (Matisse, Corbusier, Léger, Mayakovsky). Group B colors are more calming than exciting; they evoke complex, ambiguous emotions, require longer contemplation to perceive them, satisfy the need for subtle and refined sensations, and such a need arises in subjects of a fairly high cultural level. For all these reasons, the colors of group "B" are preferred by people of middle and old age, intelligent workers, people with a tired and finely organized nervous system. Colors and combinations of this type are found in the following cases: in European costume for middle and old age; in the interior of the homes of the urban intelligentsia; in painting and applied art of classes leaving the historical arena (XVIII century - Rococo, XIX and XX centuries - Art Nouveau); in modern design graphics and coloring of the vast majority of architectural objects, etc. The natural pattern of color preferences can be temporarily disrupted by fluctuations in fashion. Often, in the same culture, opposing types of color coexist, satisfying the same consumer. Thus, the problem of color preferences is complex and requires a thoughtful and differentiated approach. An interesting phenomenon for the artist is color synesthesia. The word "synesthesia" means "co-sensation." This is a phenomenon when the senses are stimulated by inappropriate stimuli. For example, when listening to music, sensations of colors arise, or when observing colors, some sounds, tactile, taste sensations, etc. are imagined. “Synesthetic feeling” was familiar to people of a subtle mental organization, apparently at all times. This is how Japanese poets felt the world: Dusk over the sea. Only the cries of wild ducks in the distance dimly turn white. Matsuo Basho The May rains are pouring. And the wind in the plum leaves became freshly green. Saimaro Johann Wolfgang Goethe felt the “texture” of color and its “taste”: “I have nothing against the assumption that color can even be touched; this would only reveal its own uniqueness even more. The color is also discernible in taste. Blue will have an alkaline, yellow "red - sour taste. All manifestations of reality are related." Color synesthesia was cultivated in the art of the romantic movement in the second half of the 19th century. and somewhat later in the music and poetry of the Symbolists. The French poet Arthur Rimbaud (1854-1891) became famous for his sonnet “Vowels”: A - black, white - E; I - red; U - green; O - blue; I will tell their secret in my turn." The German romantic A. W. Schlegel (1767-1845) also felt the “coloring” of sounds: “A - corresponds to light, clear, red and means youth, friendship and radiance. And - answers sky blue, symbolizing love and sincerity. O - purple, Yu - violet, U - ultramarine." The poetry of A. Blok, A. Bely, S. Yesenin, K. Balmont, V. Khlebnikov is extremely rich in color and sound images. Many musicians and composers have a "color ear." Wonderful Russian composer A. N. Scriabin in his musical poem “Prometheus” wrote the “part of light" (i.e., light accompaniment of music). N. A. Rimsky-Korsakov said that “sharp scales in it evoke representations of colors, and flat ones. .. they paint moods or a greater or lesser degree of warmth..." Among the painters who keenly felt color-musical correspondences, one can name D. Whistler, M. Ciurlionis, A. Lentulov, V. Kandinsky. In the book “On the Spiritual in Art” Kandinsky describes in detail his color-musical synesthesias. Here are some of them: “Light-warm-red... resembles the sound of a fanfare, and a trumpet seems to sound - a stubborn, intrusive, strong tone... Cinnabar sounds like a trumpet and can be placed in parallel with strong drum beats... The sound (of orange)... is like a monotonous middle bell, a strong viola, both human and string... Violet... sounds somewhat painful, like something extinguished and sad... It is similar the sound of the English horn, the flute and, in the depths, the generally deep tones of wooden instruments, like the bassoon.” The nature of synesthesia has been studied by many scientists. Some suggested that it could be based on the mutual induction of excitations between auditory, visual or olfactory fibers in the brain, in places where they are close together. Others saw it as an ordinary “association of ideas” (A. Binet). Still others consider synesthesia a sign of atavism, a manifestation of primitive syncretism of sensations (M. Nordau).
Our mood and state of the body largely depend on the influence of the surrounding world. According to scientists, a person’s psychological health and even the activity of his internal organs can change depending on exposure to different colors. Even on a subconscious level, we choose the color of clothes or interiors, focusing not only on our constant preferences, but also taking into account our psychological state. And in reverse order - the correctly chosen color of a dress or walls in a room can have a positive effect on mood and health. Let's try to take a closer look at the influence of blue, green and purple colors on humans.
How does the color blue affect a person?
This color is considered a symbol of wisdom and silence. In addition, experts have determined that it is a wonderful color pain reliever. The influence of blue color on a person helps eliminate unpleasant painful sensations and even promotes recovery from a variety of ailments, including migraines, asthma, inflammatory lesions, bruises and even serious diseases of internal organs, for example, the kidneys or thyroid gland.
It is believed that people who especially love the color blue have a certain tendency to develop various kinds of addictions. Therefore, if you are a fan of this color, be careful and do not acquire bad habits.
Rich and dense, pure blue colors stimulate creative inspiration and help cope with emotional turmoil.
Scientists have found that blue color is characterized by a special set of electromagnetic waves, due to which it is able to influence living organisms. Its influence activates regenerative processes in cells and helps reduce blood pressure in hypertensive patients. Blue color has antiseptic properties, it perfectly suppresses inflammatory processes, reduces increased swelling and quite calms the nervous system, promoting rapid sleep. If you suffer from excessive weight, then this color will be a real godsend for you, because it reduces appetite quite well.
In some cases, blue color can cause the development of wariness and contribute to the anticipation of unpleasant emotions.
How does the color green affect a person?
As for the color green, it is a symbol of calm and good luck, as well as openness to new things. Surrounded by such colors, we seem to become one with nature. It has a positive and healing effect on the nervous system, soothes the eyes and gives us a feeling of freshness and clarity. In addition, the presence of green in the interior and clothing helps to achieve peace and tranquility. This color option goes well with other colors, which allows you to use it when decorating a wide variety of corners of the apartment. It is believed that cool and pastel shades of green are good at reducing the feeling of hunger, so they are recommended for use in kitchen design.
Scientists have determined that pure green color has a particularly beneficial effect on the heart and other organs located in the chest. The influence of green color on a person can relieve an individual of stress and various negative emotions, and also eliminates excessive excitement and restores emotional stability. Rich and bright tones of green have a wonderful tonic effect.
Visual contact with the color green helps to cope with the onset of migraines and headaches caused by overwork. Experts also say that this coloring has a positive effect on the functioning of the liver and optimizes blood pressure.
A green environment helps you tune in to making decisions. So psychologists advise that if you are hesitating between several options for solving problems, just close your eyes and imagine yourself in greenery - a park, a field, or just a clean green room.
How does the color purple affect a person?
Violet coloring can make a person feel solemn and even ceremonial. The influence of violet color on a person with excessive psychological or physical fatigue can cause irritability, additional fatigue or fear. Purple can stimulate the functioning of the cardiovascular and respiratory systems.
It is believed that lovers of this color are less likely than others to experience colds. In addition, such commitment also promotes sexual activity.
Experts do not recommend using purple color to decorate bedrooms or places in the house intended for psychological relaxation. It should be used in small quantities for the design of living rooms, halls, corridors, sanitary facilities and cooking areas. Too much purple can cause depression.
This color can be used as a medicine if there is a need to eliminate internal inflammation. It is also recommended to use it for acne of varying severity, palpitations, tachycardia and various craniocerebral disorders, including injuries to the skull.
Proper use of colors and their combinations in the interior helps to change your psychological state and even get rid of many diseases.