When do maximum discounts begin in summer? Best time for shopping: when and what should you buy? Shopping without borders
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Info discount: maximum information about the best stores in Moscow
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We have compiled a complete list of clothing stores in Moscow that sell products in a completely different price range. Their catalogs feature both budget, affordable casual collections for everyday use, and exclusive holiday items from leading fashion houses.
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The inability to touch the product is not an obstacle to purchase. Official websites publish on their pages catalogs of new and last year’s collections, equipped with high-quality photos and detailed descriptions. If you know your sizes and understand which style suits your body type, the likelihood of making the wrong purchase is minimized. By ordering delivery by courier in Moscow in the online store of several items at once, you can choose the one that best suits you and buy only it. If the store does not distribute products online, you can check in advance about the availability of the required model.
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For ten years now, I have been engaged in mass shopping only during seasonal discounts. I won’t tell you anything new about sales (after all, every fashionista already knows everything about it), but I will summarize the information everyone knows about seasonal discounts and post it in one post.
! We will also be talking about chain stores of clothing and cosmetics in the mass market segment.
Traditionally, seasonal discounts occur twice a year: a sale on the autumn-winter collection and a sale on the spring-summer collection. The start dates of seasonal discounts are never announced in advance, and you can only find out about discounts day after day (no way in advance). The sales last about a month and a half each.
According to my observations over the past few years, winter seasonal discounts begin around December 25 (plus or minus a couple of days), and summer seasonal discounts on June 25 (plus or minus a couple of days). Fortunately, most of my favorite stores have their own website, and as these dates approach, I regularly check the sites for information.
! Many stores have their own website, which presents the entire range of products and their prices with or without a discount. Very convenient: Zara, Stradivarius, Pull and Bear, etc.
There are several stages of seasonal discounts:
The first wave of sales. In the first days of seasonal discounts, the cost of items is reduced by approximately 30%. This is not much, but during this period there are still plenty of sizes and the widest range of goods.
I choose the things I like in advance (and even try them on), and on the first day of sales I purposefully go to grab them. The chances that my size will be the greatest during this period.
Budget items and the most popular sizes (s for women and m for men) are the first to go in the first wave of sales.
Coat Zara 1799 UAH (full price 2599 UAH);
Leatherette heeled boots Zara 799 UAH (full price 1399 UAH);
Denim shorts Stradivarius 299 UAH (full price 549 UAH);
Sundress Stradivarius 299 UAH (full price 499 UAH);
Pull and Bear T-shirt 149 UAH (full price 299 UAH).
Second wave of sales. 3 weeks after the start of seasonal discounts, the second wave starts. Discounts reach 50% (or more). This is the sweetest period of seasonal discounts: now it’s worth hunting for the best deals and maybe not the most necessary things).
Now the problem of having the right sizes will become more acute. But the range of items may still be replenished and there is a great chance of hitting the jackpot:
Boots with heels made of natural suede Zara 999 UAH (for a minute, full price 2399!!!)
Third wave of sales (or final sales) starts in the last 2 weeks of sales. There are no small sizes (if you are an Elite with size 40 feet, then there will be no problems), shake out all the leftovers from the warehouse, things are often damaged (stained with foundation, buttons/beads are torn off, etc.) and are hung tightly and not presentably in the very far corner of the hall.
Finding something worthwhile will be difficult, but it is possible. I was lucky once:
Sandals with Stradivarius heels 199 UAH (full price 799 UAH) - very high quality and fashionable!
A chain of cosmetics stores stands out separately in terms of seasonal discounts. Brocard(Beau monde, etc.). Here, full sales happen once a year, for just a few days, from December 19 to December 21-25 (plus or minus a couple of days). But traditionally the discount is 40% on the entire range of products. Very profitable.
Result: clothes and shoes (described above) were purchased with a total discount of exactly 4000 UAH!
It is interesting for every fashionista to know when sales are in the summer here and abroad.
After all, the discount season is a great time to replenish your wardrobe with new, stylish items at the best prices. Traditionally, sales begin at the height of the season, and shopaholics try not to miss the opportunity to replenish their wardrobe with fashionable items. When are the sales in summer in the capital?
In Moscow, the season of summer discounts begins at the end of June, but the bulk of them occur at the beginning of July, so you should be a little patient and buy the item you like at a better price.
Despite the fact that at the very beginning of the sales season the size of the discounts is relatively small - only 5-10%, it is during this period that shopping lovers begin to actively purchase things, which is justified by the wide selection of goods and the availability of all sizes. In just a month, prices for these items will be reduced by 70%, but there is a high probability that the required sizes will not be available.
Shopping cannot be rushed, especially when it comes to replenishing your fashionable wardrobe. Pay attention to the price tags - in some cases, goods on the counter under the “-50%” sign are sold at full price or with a small discount. Store salespeople often use this technique to increase sales. Of course, you will be upset when it turns out that the benefit from the purchase is very insignificant.
Remember that sellers are just as interested in sales as buyers. What methods are not used by stores to stimulate sales? For example, a sign with information about a 10-20% discount on goods until a certain date does not mean at all that the sale will end on the specified day. In most cases, the discount will be increased in the future.
Another popular trick that is often used in stores is “three for the price of two” products, when buying two items, the third one comes as a gift. Participation in such actions brings purely moral pleasure, since as a result these things turn out to be unnecessary and useless. Do not fall for such provocations!
It is important to know that consumer protection laws apply to all products, including those purchased at a discount. You have the right to exchange or return the goods, even if the store has a notice “goods cannot be returned.”
Information about the addresses of summer sales, the amount of discounts and expiration dates can be found on the relevant Internet resources. Take advantage of the opportunity to buy fashionable and high-quality items at half price.
In order not to be left out of fashion shopping, it is also important to study the main sales places in the world and know when sales will begin in boutiques and mega-malls of foreign countries in summer.
Paris
Tourists from all over the world traditionally consider Paris to be the center of fashion. Shopping in France has long attracted shopaholics with a wide selection of high-quality collections of famous brands at minimal prices. Here, the peak sales season occurs in the very middle of summer - the month of July.
The main places for bargain shopping are department stores Galeries Lafaye and Boulevard Haussmann, while on Avenue Montaigne designer trends Valentino, Louis Vuitton, Chanel and Dior reduce prices. Also a good choice at Le Bon Marche, the oldest French department store. But when is the summer discount season in other cities and countries?
Italy
In Italy, during sales seasons, branded items can be bought at a significant discount of up to 70%. Summer sales start in July and last until August. Mainly large shopping centers adhere to a clear sales schedule, while small boutiques, of which there are quite a lot on the central streets of cities, independently choose the time of discounts.
But 4 streets are considered the best place:
- Via Sant Andrea;
- Via Gesu;
- Via Santo Spirito;
- Via Montenapole.
If you decide to go shopping on your own, there are a few things to consider:
- You should not buy any goods on the street from people selling without a license. When leaving the country, if the goods turn out to be counterfeit, you may pay a fine.
- When choosing a purchase, be extremely careful. Returns are not accepted in Italy. You can make an exchange only if there is a defect or receive compensation in the form of a credit for a future purchase.
- Labels and packaging always contain a lot of interesting information about the purchased product.
- Pay attention to the price tags, they should be on every product.
- Shopping centers and outlets located on the outskirts provide the biggest discounts.
It is worth noting that in the south of the country the same things can cost twice as much as in the north. Tourists who combine active recreation with sightseeing and shopping still prefer the central part of Italy.
Spain
Barcelona holds the record for the longest shopping season in Europe, lasting two whole months – July and August. When choosing a purchase, do not rush, go around shopping centers (if possible), ask the price and start shopping. But you need to take into account that by the end of the sale the sizes remain non-standard, and the assortment is minimal.
Singapore
Discounts in Singapore begin at the end of May and continue to please all shopping lovers until July 24th. This city is a record holder for sales, where almost all retail outlets, from large centers and boutiques to small shops, strive to offer the best discounts and are inviting buyers with all their might.
How to shop meaningfully during the discount season? During the sale, it is worth paying attention to all the current trends, since many of them will be relevant in the next season. Considering that most women are spontaneous and emotional, these emotions usually take over during discounts.
Experts advise being a little pragmatic during the sales season. They offer to replenish your wardrobe with really good, high-quality purchases, for example, classic-cut jeans that fit your figure perfectly, a jacket made of high-quality fabric and, of course, several pairs of shoes, which are much cheaper during discounts.
Every shopaholic waits with genuine enthusiasm for the time when winter sales begin. This is not surprising, because the desire to acquire the desired thing, and even save a significant amount of personal funds, is an extremely tempting prospect. Unfortunately, for many sellers, discounts have become a way to profit from gullible customers. Stores often make fake sales, luring customers with banal deception. That is why it is so important to find out what date winter sales really begin and when you can purchase the desired product at the lowest possible price.
Passion for saving
For some buyers, the sales season has already become a kind of fetish. What matters to them is not what they buy, but that they do it in large quantities and economically. The very fact of receiving real benefits encourages many to fork out for an unnecessary thing. There is nothing surprising in this, because each of us is blindsided by the price drop, the main thing is not to make a mistake and, in a fit of passion, not to fall for the tricks of cunning marketers.
So when do the winter sales start? In most European countries, the discount season occurs under the auspices of government control. This way, both stores and customers know when the price of a product will be reduced. Such a measure helps prevent dumping and artificial weakening of the economy.
In our country, alas, there is no such practice yet, and therefore sales, their start and end times are the lot of store owners. Those, in turn, are guided by global trends or act at their own discretion.
Two stages of winter sales
Now let's figure out when winter sales start. Their first stage starts in mid-December. This period is the time of Christmas and New Year's preparations. Buyers are willing to part with their money, buy gifts, outfits, and prepare for winter and the holiday table. These first sales are more nominal in nature. Sellers can make a slight discount on their goods, but the difference with the regular price tag is unlikely to exceed 10-15%.
In addition, it is not customary in all countries to celebrate Catholic Christmas, for which they are so zealously preparing in the West. In the post-Soviet space, New Year's celebrations are more popular, so you cannot expect significant discounts until December 31st. This statement is relevant in any city in our country, and primarily in Moscow. When do winter sales start in the capital and regions?
Usually from mid-January, closer to February. Retail chains are trying to sell everything that was not sold during the holidays, to make room on the shelves for the new season. The most profitable purchases will be in the middle or end of winter.
False sale
Tempting discounts are not always a really good deal. Enterprising traders very often deceive customers by organizing false sales. There are several mechanisms for misleading consumers. This happens especially often on New Year's Eve.
A few weeks before the announced days of discounts, entrepreneurs deliberately increase prices in order to “pamper” customers with promotions afterwards. Thus, at best, consumers buy products at a standard price, and at worst, it will cost even more than usual.
Another way to lure consumers is to offer discounts on a limited list of products. Often these are slow-moving items from the outlet’s assortment, obsolete or even defective goods. Such techniques help to attract a buyer once, but it is unlikely that the client will become a permanent one in the event of such fraud.
We buy cheap!
Experienced shopaholics know how to quickly determine where and when sales start. They are helped in this mainly by periodic monitoring of prices in their favorite stores. When the sale of winter clothes, shoes and other products from this category begins, you should not delay the purchase for long. The fact is that the most popular sizes are sorted out first. Clothes and shoes for people with average parameters will disappear from stores almost immediately; you shouldn’t expect that the most common product among buyers will linger in warehouses for a long time.
Waiting until the price drops even further is only possible for those who are suitable for non-traditional shoe sizes (very small or very large). Sellers usually do sales in several stages. And if the first discount is 10-15%, then a mass sale is already happening at half price, and a total sale promises the buyer a reduction in the amount on the price tag by 65-70% of the original cost of the product.
Sale at the country's main department store
TSUM is a real Mecca for true shopaholics. This department store has been around for over a hundred years. And there are almost as many sales going on here. This trading platform is the largest in modern Europe; the world's best brands produced by the most famous companies are presented here. Shoes, clothing and accessories from Alexander McQueen, Burberry, Fendi, Givenchy, Prada and dozens of other designer houses attract and attract lovers of the beautiful life.
Following world traditions, fashion boutiques also organize large-scale sales of old collections. When do winter sales start at TSUM? Usually, from mid-December, the numbers on the price tags gradually decrease, but the discounts reach their peak after the holidays are over. During this period, you can save up to 70% on the purchase of branded coats, dresses and blouses.
Note to fashionistas and fashionistas
Another store that all shopaholics want to visit (and especially during the sales season) is Zara. These are points of sale of fashionable men's, women's and children's clothing, shoes, underwear and accessories of our own production at quite affordable prices. A distinctive feature of the brand is the consistently high quality of products.
It is not surprising that buyers always look forward to sales, during which all the goods are swept off the shelves. However, not everyone knows when the winter sale starts at Zarya. The fact is that this retail chain does not very often organize days of discounts and emptying shelves of stale goods. Usually this is two to three weeks in mid-January. This event is not announced, and customers and fans of the brand will learn about discounts during a direct visit to the store.
Closed club
Many stores and chains encourage their loyal customers, and therefore warn their customers in advance about when winter sales of clothing and other goods begin in their outlets. Members of loyalty programs and club card holders will be the first to know this information, so they will be able to buy products with good discounts.
To keep abreast of events happening in your favorite store, you should contact sellers or managers, they also issue discount cards to regular customers. To do this, it is usually enough to make a purchase for a certain amount, after which the client automatically becomes a member of the loyalty program. This will bring him a number of benefits and advantages:
- participants in such programs are the first to be informed when winter sales of shoes and clothing begin;
- the card makes it possible to receive goods at a lower price, even if the store does not currently have discounts;
- customers can accumulate bonuses for their purchases and use them for subsequent payments.
Almost all stores have a multi-level loyalty program. The discount for the client increases depending on the amount he has already purchased goods at a given outlet, or on how long he has been a regular customer.
Glossary of discounts
There are also many stores that have regular sales, but not all of them have the same principle of working with customers:
- a discount is a point of sale of products with a simplified service system and basic design of the sales area;
- a discount center is a large store where manufacturers bring unsold remnants of past collections;
- stock stores operate on the same principle, but here you can also often find defective products and products that have lost their presentation;
- Outlets are networks that initially sell inexpensive products.
On the eve of the upcoming holidays, we wish our readers good discounts and successful shopping!
The desire to save your hard-earned money is a normal and understandable phenomenon both for residents of Russia and for spendthrift Americans or tight-fisted Europeans. But at the same time, every person wants to eat well, dress well and relax. Combining business with pleasure, that is, not denying yourself every little thing, but at the same time preventing cunning sellers from profiting from satisfying their own needs is quite simple if you know the general principles of saving.
It is very important to buy good things not at an inflated price, but at their real price. You can put this rule into practice if you know when winter sales start and how long they last. “Why winter ones and not any other seasonal ones?” - an inexperienced shopaholic will ask. The fact is that it is during the cold season that such big and important holidays as New Year and Christmas occur, and every person considers it necessary to prepare for these important celebrations. Buying gifts for family and friends, replenishing your wardrobe with elegant items, or simply purchasing expensive winter clothes is always an expensive undertaking, so it’s better to know for sure when winter sales start. Moscow, St. Petersburg, the capitals and large cities of European countries, the USA, Japan and the United Arab Emirates have their own schemes for attracting buyers, different rules and promotion dates are established, so it is wiser to prepare for sales in advance.
Ideal time to shop
Statisticians report that in a fairly short period of time before the New Year and Christmas holidays, people spend three times more money than at any other time of the year. There is no need to explain why customers themselves should do this, but not everyone understands why stores agree to organize mega-sales, because when winter sales begin, some boutiques, chain stores and shopping centers give customers half the original cost of the goods.
The fact is that the buyer will make purchases in any case, and it is vital for sellers to attract him to their outlet and not let him go empty-handed. They use various tricks: they offer gifts, discounts, bonuses and privileges (compensation for future expenses, gift certificates in partner stores, entertainment venues, the opportunity to purchase several units of goods at a reduced price, etc.).
Winter promotions, sales and other methods of attracting customers truly know no bounds. However, the buyer must carefully monitor what sales consultants are trying to impose on him, because very often the “gift” turns out to be a fiction or simply not worth the money spent on the purchase.
Season is open
The first day of winter discounts falls at the end of autumn, but you need to take into account that this sale day is the most important event of the year for a real shopaholic. Its name is “Black Friday”. The tradition of organizing a mega-sale on the last Friday of November originated in the USA. On this day, shoppers besiege stores, occupying kilometer-long queues since the night, and literally sweep away from the windows everything that comes to their hand. In one weekend, sellers receive revenue equal to a quarter of their annual turnover. Such success of the event prompted the authorities of other countries to create their own “day of grand sales.” Thus, in London on December 2, car traffic in the West End area is blocked, 600 stores extend their opening hours by 2-3 hours so that customers can spend the money they have accumulated over the year to their hearts' content. The main Paris sale takes place on the night of January 18-19.
When the winter Black Friday sales begin, it is not at all necessary to personally visit noisy and crowded shopping centers. The trend of recent years is online shopping. The opportunity to make purchases without leaving the comfort of your home chair, not only within your own country, but also abroad, attracts buyers all over the world with great benefits. In addition to discounts, online stores reward customers with free shipping, no duties on certain groups of goods, and the ability to return or exchange unsuitable or unmarketable goods.
Growing beyond our years
Winter discounts most often begin to operate from the first ten days of December. The fact is that in Europe and the USA, the more important event is Christmas, which in the West is celebrated on December 24, and it is for this holiday that it is customary to prepare with maximum responsibility. Two weeks before an important event, retail outlets post advertisements that they can offer their customers discounts of 10-15%. The closer the holidays get, the more significant the benefits from the purchase become. So, on the eve of the prices are reduced by 25-30%.
After the New Year, or rather January 7-10, total sales begin, and they last until Valentine's Day. The peak of the discount may be minus 80-90% on the price tag. It is worth considering that when sales reach this level, it is almost impossible to find shoes or clothes of the right size, cosmetics or perfume of the most popular brands and types in the store. When the sale of winter clothes, shoes, jewelry and accessories begins (from mid-January), the goods quickly disappear from store shelves. But miracles happen, and why not take the risk by waiting for the final offer from the store?
US Sales
Americans are famous for their high purchasing power and passion for spending money. Even when they have no funds of their own, residents of this overseas country see nothing wrong with purchasing goods on credit.
Retail chains feed this passion for shopaholism, and to further stimulate their customers, they have created a schedule of discounts and promotions, so Americans know not only the date when winter sales begin, but also which days are the most profitable for shopping.
- Christmas;
- New Year;
- King's Day;
- Valentine's Day;
- Presidents Day.
Winter trading in Europe
Almost every resident of our country has heard about such a phenomenon as shopping tours in Western European countries. A global wardrobe update and purchasing New Year's gifts abroad has become a common thing for Russian residents. This is not surprising, because when winter sales begin in Moscow, Milan, Paris, London and Madrid are already selling out last year's assortment. Their total sales occur at approximately the same time and have the same “expiration date”:
- France has set sales times at the official level and does not change the dates - from January 6 to February 16.
- Italy - January 7 - February 28. Shopping in different cities of this country can please you in different ways; for example, shopping in Milan and Bologna will be more expensive than in Rome.
- The winter months are the longest (all of December and January). This is a paradise for lovers of casual clothing and everyday goods. Prices for such goods are always reasonable here, and the choice is very diverse.
- Eastern European countries have become no less popular destinations for shopping tourists. Poland begins a total sale after finishing the New Year celebration, Lithuania - after Catholic Christmas, the “red days” last in the stores of these countries until the end of February.
We can afford everything
Unlike European or American traditions, sales in Russia have their own mental flavor and flavor. From mid-December, when winter sales begin in St. Petersburg, Moscow and other large cities of the country, until the end of the calendar winter, buyers are unlikely to find price tags with marks of minus fifty percent or more. The most profitable time for shopping will be February, because in our country it is customary to stretch it out throughout January, and stores do not want to lose their profits.
Unfortunately, it is more profitable for domestic buyers to go abroad and purchase branded items and purchase them there. But as for the mass market, casual clothing and shoes, these goods are sold much more readily than those from world-famous brands.
There’s no point in putting off until the end of winter; it’s best to go shopping immediately after the New Year, otherwise popular items will pass you by.
Shopping without borders
Online trading has been gaining more and more momentum in recent years. Even inexperienced online users have the luxury of shopping abroad. Special intermediary organizations help with this. Moreover, large online stores create their resources also for Russian-speaking customers.
Virtual stores follow global trends and conduct sales at the same level as traditional boutiques. It should also be noted that prices there are much lower, because organizing online trading is a less expensive undertaking than creating a real store.