Types of business cards. Standard business card size
Business cards are cards with important information. They are drawn up in a generally accepted form, for example in the form of a plastic card. They are considered a business tool for a person who cares about his reputation. They have become part of life busy people. All types of business cards are necessary for exchanging information. It is important for business people to know what is posted on them.
Types of business cards
Nowadays there are business and personal business cards. The first type is necessary to create an effective business. Usually the classic type of design is used, which indicates the name of the company, surname, first name, patronymic. There may also be other information. At the bottom is the phone number, address and other contact information.
There are types of business cards for government officials. They usually indicate the coat of arms and flag of the country. There are also secular business cards that are slightly different from the classic ones. They indicate an invitation to a person to a specific holiday.
Personal
Personal types of business cards contain information about the owner: full name, address, phone number. They can be common to spouses. As additional information, they post Skype and account address in in social networks. Products are given to loved ones, friends, relatives.
With the help of personal information, you can make a favorable impression when meeting someone. The product may contain images. You can arrange it at will, since there are no special requirements for this.
Business
Such business cards are needed when communicating with business partners. Therefore, the product contains business information - position, contact numbers, mail address, fax. Their printing costs more because different ideas have to be implemented. Often plastic business cards are chosen, which look much more prestigious.
Expensive, high-quality paper and beautiful colors are used. Embossing and other modern methods are used. Plastic business cards will be the best recommendation for business people.
Corporate
To create products, a single template is used, which contains similar frames and colors. Then all employees will have the same business cards. They display the company logo, name, address, position, telephone number, and operating hours.
There may be a design on the main side, usually full color, but inexpensive. After all, the product is required for business, not for beauty. If it does not contain the coordinates of an individual employee, then it will be a standard advertising leaflet.
Manufacturing methods
Business cards are created using printing on inkjet and laser printers. Silk-screen printing, risography, thermal lifting, offset printing, laser cutting and engraving are also used. Each method produces high-quality products.
Digital printing is the most popular method of manufacturing products. It also has disadvantages, for example, the price of the work will be more expensive if you create more than 3,000 copies compared to offset printing. Also, the choice of paper will be small, and fine lines may not be noticeable.
Offset printing is a traditional option for creating information products. There is exclusive printing and multi-circulation offset printing. Using an inkjet printer is quick and easy. But there is also a disadvantage to this method - the paper, which must be special. This is an amateur version of work, so it is not suitable for employees of a reputable company.
Silkscreen printing
Many types of business cards are created using silkscreen printing. Often this method is chosen to maintain the company's image. You can print business cards on any medium. The method allows you to perform selective filling with varnish, perform thermal rise, and record important information on the original material.
Often metal or plastic is chosen as the base. Reliable equipment allows you to perform work at the highest level. The seal should emphasize the image of the company or a specific person. Developing companies should order bright and original products. And this is possible with the use of new technologies, such as silk-screen printing.
Manufacturing technology
The process of creating business cards is simple. It involves performing several steps:
- creating a layout;
- its agreement with the customer;
- seal;
- cutting the sheet into separate cards.
For business cards, you can choose any font, letter color, it all depends on the type of product. Cards will look presentable if all their characteristics correspond to the status of a person or company.
Dimensions
The standard size of a business card is 90x50 mm. But you can make products with other parameters to order, but an additional fee is charged for this, since you have to configure the equipment.
There is a standard business card size according to the European standard, it is 85x55 mm. Such products will come in handy when visiting other countries. They are needed for international exhibitions and symposiums organized in Russia. Some printing equipment will require more design paper, which increases the cost of production.
Business card holders and other accessories for storing business cards are made to size 9x5. Larger or smaller settings simply won't do. Therefore, it makes more sense to use a standard size, because it is not only cheaper, but will also allow you to store it correctly. Moreover, the text of the business card will fit completely on such a product.
Paper
When making business cards, several details are taken into account:
- design;
- printing method and quality;
- type of paper.
The type and strength of the card depends on the quality of the paper. Nowadays many types of materials are produced. The density of cardboard for business cards should be 200 g/m2 or more. The strength of the card depends on this indicator. If you use thin paper, the products will look simple. An excellent option is a density of 250 g/m2.
The paper used for printing business cards may differ in surface. It can be ordinary coated with a smooth surface, textured, designer, material for stamping and embossing, touch cover and others.
The most common is white coated paper. Text and graphics lie flat and smooth on it, and colors look vibrant. Paper can be used to make simple cards, as well as unusual ones. Beautiful cards are made with textured linen paper. It is advisable to choose a density of 260 g/m2. Horizontal and vertical grooves imitate natural linen material.
Metallic paper is ideal for creating durable business cards. It has a pearlescent surface. There is a large selection of colors. If you choose colored paper, then it should be taken into account that White color changes with the corresponding background shade. It is advisable to use bright colors.
Original cards
Appearance establishes the first contact and also creates an opinion about the owner. Thanks to modern technology, there are many tools for producing unusual products. Original business cards are created using non-standard materials: CDs, wood and metal.
Printing capabilities are needed to transform cards after printing. UV varnishing is often used for this, which serves as additional protection against damage. Original business cards have a decorative design. This method can be used to varnish the entire surface, as well as individual elements of the print.
Another way to transform a card is embossing. Performed using hot and cold methods. Stamping can be done with foil. It comes in the color of gold, silver, mother-of-pearl. The card turns out bright with an original appearance. There is embossing. With this processing method, a relief image is created.
Thermal rise allows you to get a relief surface. This processing method uses thermographic powder sprinkled onto the wet paint. The card is heated, the powder swells, and therefore a convex surface is obtained.
In order for the product to acquire its original shape, it is subjected to cutting or carving. For this, special equipment is used. Each of these methods is necessary to get beautiful business cards. To make cards look presentable, you need to choose the best materials for them, as well as reliable technology.
Today, business cards are made from a wide variety of materials - wood, leather, plastic, metal, but the undisputed favorite is paper, which is superior in quality to all of the above materials. This is a universal choice, especially since modern technologies They offer a wide range of paper, varying in properties and price. If you are interested in the question of what materials to choose for printing business cards, then this article will give a comprehensive answer.
Basic rules for choosing paper for business cards
A lot depends on the quality of the paper. No matter how creative and original the business card design is, it is the paper that defines it appearance. Even the most expensive and elegant design will look tasteless and out of place on cheap, thin paper.
Particular attention should be paid when choosing material density, because a business card should be stored for as long as possible and at the same time maintain an impeccable appearance. Give preference to thick cardboard and paper with a density of at least 200 g/m2.
Types of paper for business cards
- Coated paper- the standard option, which is used most often due to its affordable price and high print quality. It can be either pure white or colored, glossy or matte.
- Textured paper- relief surface with imitation of various textures: fabric, genuine leather, wood. The second most popular option, which is often ordered for printing corporate and business cards.
- Metallized paper- surface with a metallic shine effect. The price of such paper is quite high, but the business cards turn out to be truly luxury - noticeable, solid, stunningly beautiful.
- Paper touch cover - the surface has a pleasant silky texture due to latex coating. It has a high level of strength and abrasion resistance. Printing is carried out exclusively using the method silkscreen printing.
- Pearl paper- business cards made of this material have a subtle shine and look simply fantastic.
Choosing paper for business cards of various price categories
There are 3 main categories - VIP class, standard and economy. Naturally, the price and quality of the paper chosen for their production will differ, so we will consider each category in detail.
Economy
A good choice for printing economy business cards would be cardboard and coated paper(preferably matte) with a density of 200 g. It is unpretentious in operation and can be used for printing and post-printing in any way. Business cards made from plain coated paper are affordable and 100% high quality. This option today is most often chosen by middle managers, civil servants and entrepreneurs.
Standard
For their production they are used designer paper, and in addition to the usual offset And digital printing can be applied foil stamping or silkscreen printing. You can choose paper with a light original texture (linen, leather) or a special velvety coating. Preference is given to collections of light shades with a density of 270 to 320 g.
Premium
VIP-class business cards require special attention - to produce these masterpieces, several types of printing and subsequent processing, additional decor and original accessories are used. If you want to emphasize your special status and high taste, then you should opt for metallized, pearlescent or velvet paper, Majestic collections, Plike and other elite options.
The choice of paper should be in harmony with layout design. For example, raised embossing will look most impressive on a smooth surface, but on paper with a wood texture it will be completely lost. Therefore, when you come to the printing house, you should listen to the advice of professionals.
Business cards are information about you or your company, which are presented in a certain form, for example, in the form of a sheet or plastic card. This is a business tool for every person who cares about his reputation. They are very closely integrated into the lives of business people, so a situation when business partners do not exchange business cards can be considered absolute nonsense.
High-quality printing of business cards using silk-screen printing is the key to the prosperity of the company!
Today, a particularly relevant method used for printing business cards is silk-screen printing. This technology involves printing business cards on almost any medium. Thanks to this method, it is possible to selectively fill a business card with varnish, promote thermal rise, and print contact and other important information on unusual material. This could be, for example, metal or plastic. Highly professional equipment and the best materials are what business card printing professionals can boast of today. Any printing of business cards should be aimed at personifying the company or individual, as well as improving and creating a positive image. If you are a stable developing company, then try to give your business cards additional decoration and brightness. And this is possible precisely thanks to innovative technologies for their creation, for example, using silk-screen printing.
Types of business cards and business card printing
Currently, business cards are divided into two main types: business and personal. It is business cards that contribute to the creation of an effective business. Most often, the classic business card form is used, on which the company where the owner of the business card works will be written in the center, after which the last name, first name, patronymic will be submitted, followed by the degree and other data. At the bottom there will be a contact phone number, address and other communication information. Business cards for government officials involve printing business cards with the addition of the country's coat of arms and flag. There are also social business cards that are slightly different from standard business cards. They involve inviting a person to a particular evening or holiday, celebration. Personal business cards contain information about the owner, his full name, address and telephone number. The business card can be shared between spouses, but it is worth considering that the wife’s surname is written before the husband’s surname.
So, any printing of business cards is possible, but only if the company creating them adheres to the established rules.
Methods for making and printing business cards
The main types of business card creation include the following: printing on inkjet and laser printers, silk-screen printing, risography, thermal lifting, offset printing, thermal lifting, laser cutting and engraving.
Digital printing is the most common method of creating business cards. Of course, it has certain disadvantages, for example: the cost of printing such business cards is more expensive when printing more than 3,000 copies compared to offset printing. Also, paper selection may be limited and some fine lines may not be visible.
Offset printing of business cards is a traditional method of printing business cards. There is both exclusive printing of business cards and more economical mass multi-circulation offset printing. Printing business cards on an inkjet printer is quick and easy. But there is one downside to inkjet printing, and that is the paper. To ensure high-quality printing, you must use only special paper for an inkjet printer. However. This is an amateur way of creating business cards, and it is absolutely not suitable if you work for a reputable company.
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